Finding It Difficult To Get Your Startup Off The Ground? Try Doing It Under Missile Fire


Editor’s note: Ben Lang is a growth hacker at lool ventures and creator of Mapped In Israel. Follow him on Twitter or Facebook

The recent battle between Israel and Gaza revolutionized real-time war reporting, with both sides taking to Twitter, Facebook and other platforms to report the latest news. What you may have missed, however, is how thousands of Israeli startups continued to function while under missile fire.

A few days after Operation Pillar of Defense began, Tel Aviv, the city with the highest concentration of startups in the Middle East, was being targeted by missiles. The first time the sirens went off was the first day of the municipality’s Open Startup event. As part of the event, 50 startups opened their doors to visitors interested in seeing first-hand the people behind the products.

While visitors explored these companies, alarms sounded periodically, forcing them and startup staff…

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