Pocket Change Brings Its Rewards-Focused Virtual Currency To iOS


TechCrunch

Pocket Change says its mission is to “build the world’s first universal rewards currency,” but until now it has been limited to Android apps. Today, it’s announcing that it’s opening to iOS developers as well.

The company was founded in 2011 and has raised $6.4 million from Google Ventures and others. Co-founder and CEO Ari Mir said that last year, Pocket Change switched its model from being a virtual currency that users have to pay for in apps, and instead became something that’s given to users as a reward for “positive, organic behavior,” say for achieving certain goals in a game. The currency can then be redeemed for both virtual and physical rewards.

The switch turns around Pocket Change’s relationship with users, Mir said: “You cannot build a successful universal currency if you have a negative relationship with the consumer.”

The company offers the currency for free to developers, and…

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