Analyst: Apple’s global market share could drop below 10% in Q3 without a new iPhone



With the unlikely iPhone 5S announcement at the WWDC 2013, things might get badly to Apple according to analysts. Of course Apple will definitely be announcing a new iPhone by Q3, but the timing of the actual release could mean that its global market share will take a substantial hit. There is a solid chance that we will see the announcement for the iPhone 5S in September, but it may not be released until October. And, according to Toni Sacconaghi of Sanford Bernstein, that could lead to Apple’s global market share dropping below 10% in Q3.

The basic premise behind Toni’s prediction is sound: while Apple’s smartphone sales did grow almost 7% year-on-year, the overall smartphone market grew 36%, so Apple’s global market share has dropped year-on-year from 23% to 17%. Given the speed at which the smartphone market is growing, combined with Apple’s usual sales lull that comes before…

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